Privacy Policy

Sugar Daddy London ("we", "us", "our") is committed to protecting your privacy and personal data. This privacy policy explains how we collect, use, store, and protect your information when you use our dating platform.

Our Commitment:

• Transparency in how we handle your data
• Giving you control over your personal information
• Protecting your data with industry-leading security
• Complying with all applicable privacy laws

Legal Basis:

We process your personal data under various legal bases including consent, legitimate interests, and contractual necessity as outlined in UK GDPR.

Information You Provide:

• Profile Information: Name, age, location, photos, bio, preferences
• Contact Details: Email address, phone number
• Identity Verification: Government ID, selfie photos for verification
• Financial Information: Payment details for subscriptions
• Communications: Messages, chat history, support tickets

Information We Collect Automatically:

• Usage Data: Pages visited, features used, time spent
• Device Information: IP address, browser type, operating system
• Location Data: Approximate location based on IP address
• Cookies: Preferences, session data, analytics

Information from Third Parties:

• Social media login information (if you choose to connect)
• Identity verification services
• Payment processors
• Analytics and advertising partners

Core Platform Services:

• Creating and managing your profile
• Matching you with compatible users
• Facilitating communication between users
• Processing payments and subscriptions
• Providing customer support

Safety & Security:

• Verifying user identities
• Detecting and preventing fraud
• Monitoring for inappropriate behavior
• Enforcing our terms of service
• Protecting against spam and abuse

Platform Improvement:

• Analyzing usage patterns and trends
• Improving matching algorithms
• Developing new features
• Personalizing user experience

Marketing & Communications:

• Sending service updates and notifications
• Marketing communications (with consent)
• Promotional offers and features
• Research and surveys

We Share Data With:

We Do NOT:

• Sell your personal data to third parties
• Share data for third-party marketing without consent
• Provide data to data brokers
• Use your data for purposes not disclosed

Technical Safeguards:

• Encryption: All data is encrypted in transit and at rest
• Secure Servers: Data stored on secure, monitored servers
• Access Controls: Strict employee access controls and authentication
• Regular Audits: Security assessments and penetration testing
• Firewalls: Advanced firewall protection and intrusion detection

Organizational Measures:

• Employee training on data protection
• Confidentiality agreements for all staff
• Regular security policy updates
• Incident response procedures

Your Security:

• Use strong, unique passwords
• Enable two-factor authentication
• Keep your contact information updated
• Report suspicious activity immediately

Under UK GDPR, You Have the Right To:

How to Exercise Your Rights:

• Contact our Data Protection Officer at privacy@sugardaddylondon.uk
• Use the privacy controls in your account settings
• Submit a request through our contact form
• We will respond within 30 days of receiving your request

Types of Cookies We Use:

Managing Cookies:

• Use our cookie consent banner to manage preferences
• Adjust settings in your browser
• Visit your account privacy settings
• Contact us for assistance with cookie management

Retention Periods:

Legal Retention:

Some data may be retained longer for legal compliance, safety, fraud prevention, or legitimate business interests.

Data Categories & Retention:

• Profile Data: Deleted with account closure
• Messages: Deleted after 7 years or account closure
• Payment Data: Retained for 7 years for tax/legal purposes
• Safety Data: May be retained indefinitely for platform safety

Data Location:

Your data is primarily stored and processed in the UK and European Economic Area (EEA). However, some service providers may be located outside the UK/EEA.

Transfer Safeguards:

• Standard Contractual Clauses (SCCs)
• Adequacy decisions by UK authorities
• Binding Corporate Rules
• Certification schemes

Countries We May Transfer To:

• United States (with appropriate safeguards)
• Canada (adequacy decision)
• Other countries with adequate protection

Age Restrictions:

Sugar Daddy London is strictly for users aged 18 and over. We do not knowingly collect personal data from anyone under 18 years of age.

Age Verification:

• All users must confirm they are 18+ during registration
• We may require age verification documentation
• Accounts found to belong to minors are immediately terminated

If We Discover Underage Users:

• Immediate account termination
• Deletion of all personal data
• Notification to parents/guardians if required
• Cooperation with authorities if necessary

Updates to This Policy:

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

How We Notify You:

• Email notification for significant changes
• In-app notifications
• Updated "Last Modified" date on this page
• Prominent notice on our website

Your Options:

• Review changes and decide whether to continue using our service
• Contact us with questions about changes
• Delete your account if you disagree with changes

Data Protection Officer:

Company Information:

Regulatory Authority:

If you're not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).